People Have Multifaceted Cultural Identities
The Cultural Effect emerged from our Founder and CEO's passion and desire to revolutionize marketing and advertising with a people-centric, culture-focused philosophy.
We tailor our collaborative approach to align with our clients' business ecosystems, using Diversity, Equity, Inclusion, and Justice as our guiding principles to craft strategies that foster genuine marketing innovation and deepen cultural connections with audiences.
We are a woman and LGBTQ+ owned business that embraces every culture.
People Have Multifaceted Cultural Identities
The Cultural Effect was born out of the vision and passion of our Founder and CEO to radically change marketing and advertising by placing people and culture at the center of everything we do.
It’s a partnership approach built around the ecosystem of our client partners business internally and externally, and translating it into polycultural strategies through the lens of Diversity, Equity, Inclusion & Justice to forge deeper connections with audiences.
People Have Multifaceted Cultural Identities
The Cultural Effect emerged from our Founder and CEO's passion and desire to revolutionize marketing and advertising with a people-centric, culture-focused philosophy.
We tailor our collaborative approach to align with our clients' business ecosystems, using Diversity, Equity, Inclusion, and Justice as our guiding principles to craft strategies that foster genuine marketing innovation and deepen cultural connections with audiences.
We are a woman and Certified LGBTBE® owned business that embraces every culture!
Vanessa Vining
Founder & CEO
Vanessa brings three decades of diversified strategic and purposeful experiences leading marketing and advertising, leveraging ESG to further client’s mission and revenue goals. As a trusted advisor and partner, her business acumen enables her to develop omnichannel strategies that address increasing ROI for billion-dollar roundtable brands like AT&T, P&G, PepsiCo, General Motors, McDonald’s among others.
She has held leadership roles in Account Management, Strategy, Media, Investment, DE&I and Supplier Diversity at VaynerX, Omnicom, IPG, Publicis, Fluent360 and Carol H Williams to name a few. Vanessa is a “Swiss Army Knife”, with an agile ability to envision, create and execute sustainable strategies in competitive markets.
Vanessa’s passion also extends to helping people find their SUPERPOWER and voice through Executive and Transformational Life Coaching. She founded Coaching Life’s Journey LLC to provide a safe space and the opportunity to have conversations that profoundly change lives and develops high performing cultures that fuel personal and business growth.
As a transformational leader, Vanessa is regarded as a thought leader, speaker, coach, and advisor. She served on the board of The Metropolitan Board of the Chicago Urban League and Circulation Verification Council, and currently sits on the board of Empow(H)er Cybersecurity and is a member of CHIEF. Vanessa earned a bachelor’s degree from Governors State University and holds a Diversity & Inclusion certification from Cornell University.
Vanessa Vining
Founder & CEO
Vanessa brings three decades of diversified strategic and purposeful experiences leading marketing and advertising, leveraging ESG to further client’s mission and revenue goals. As a trusted advisor and partner, her business acumen enables her to develop omnichannel strategies that address increasing ROI for billion dollar roundtable brands like AT&T, P&G, PepsiCo, General Motors, McDonalds among others.
She has held leadership roles in Account Management, Strategy, Media, Investment, DE&I and Supplier Diversity at VaynerX, Omnicom, IPG, Publicis, Fluent360 and Carol H Williams to name a few. Vanessa is a “Swiss Army Knife”, with an agile ability to envision, create and execute sustainable strategies in competitive markets.
Vanessa’s passions also extend to helping people find their SUPERPOWER and voice through Executive and Transformational Life Coaching. She founded Coaching Life’s Journey LLC to provide a safe space and the opportunity to have conversations that profoundly change lives and develops high performing cultures that fuel personal and business growth.
As a transformational leader, Vanessa is regarded as a thought leader, speaker, coach, and advisor. She served on the board of The Metropolitan Board of the Chicago Urban League and Circulation Verification Council, and currently sits on the board of Empow(H)er Cybersecurity and a member of CHIEF. Vanessa earned a bachelor’s degree from Governors State University and holds a Diversity & Inclusion certification from Cornell University.
Vanessa Vining
Founder & CEO
Vanessa brings three decades of diversified strategic and purposeful experiences leading marketing and advertising, leveraging ESG to further client’s mission and revenue goals. As a trusted advisor and partner, her business acumen enables her to develop omnichannel strategies that address increasing ROI for billion dollar roundtable brands like AT&T, P&G, PepsiCo, General Motors, McDonald’s among others.
She has held leadership roles in Account Management, Strategy, Media, Investment, DE&I and Supplier Diversity at VaynerX, Omnicom, IPG, Publicis, Fluent360 and Carol H Williams to name a few. Vanessa is a “Swiss Army Knife”, with an agile ability to envision, create and execute sustainable strategies in competitive markets.
Vanessa’s passions also extend to helping people find their SUPERPOWER and voice through Executive and Transformational Life Coaching. She founded Coaching Life’s Journey LLC to provide a safe space and the opportunity to have conversations that profoundly change lives and develops high performing cultures that fuel personal and business growth.
As a transformational leader, Vanessa is regarded as a thought leader, speaker, coach, and advisor. She served on the board of The Metropolitan Board of the Chicago Urban League and Circulation Verification Council, and currently sits on the board of Empow(H)er Cybersecurity and a member of CHIEF. Vanessa earned a bachelor’s degree from Governors State University and holds a Diversity & Inclusion certification from Cornell University.
What We Do
We redefine cultural engagement by meticulously analyzing and identifying gaps and potential business challenges, integrating cultural insights and data to innovate marketing strategies that authentically connect businesses with their audiences.
Brand & Communications Strategy
Training & Coaching
We employ a blend of market research, creative design, and strategic communication to establish a unique and compelling brand narrative.
We provide DE&I consulting, helping businesses foster inclusive ecosystem strategies and campaigns to promote cultural sensitivity, representation and retention.
Develop and manage supplier diversity programs, offering expert guidance in creating inclusive supply chains that promote economic growth and opportunities for diverse suppliers.
People are the most competitive advantage for any business. TCE develops custom training and professional coaching programs to enhance the skills and capabilities of employees and increase retention.
DE&I Consulting
Supplier Diversity Management
What We Do
We transform culture through a rigorous analysis process to identify gaps and potential business threats and pair them with cultural data and insights to drive marketing innovation that connects businesses to audiences through authentic human engagement.
Brand Strategy
Training and Coaching
TCE designs purposeful cultural strategies and messaging that identify brands unique value proposition and why audiences should care.
Diversity, Equity, and Inclusion is more than just diversity of people and diversity of thought. It encompasses universal Environment, Social and Governance (ESG) that impacts business internally and externally. It’s intentional. TCE develops inclusive ecosystems strategies and training through the lens of culture, fiduciary duty and ESG to drive marketing innovation, brand affinity and retention.
TCE develops innovative supplier diversity programs that increase equitable access and expand the use of women, ethnic/minority, veteran, LGBTQIA+, Disability owned and small businesses. Services include supplier development planning, program management and training.
People are the most competitive advantage for any business. Training and coaching develop skills, competency, and ability that improve employee performance and organizational productivity. TCE develops custom training programs that zero in on client’s needs and supports professional development and retention, as well as provide individual and group Executive and Life coaching.
DE&I Consulting
Supplier Diversity Management
What We Do
We redefine cultural engagement by meticulously analyzing and identifying gaps and potential business challenges, integrating cultural insights and data to innovate marketing strategies that authentically connect businesses with their audiences.
Brand & Communications Strategy
We employ a blend of market research, creative design, and strategic communication to establish a unique and compelling brand narrative.
DE&I Consulting
We provide DE&I consulting, helping businesses foster inclusive ecosystem strategies and campaigns to promote cultural sensitivity, representation and retention.
Supplier Diversity Management
Develop and manage supplier diversity programs, offering expert guidance in creating inclusive supply chains that promote economic growth and opportunities for diverse suppliers.
Training and Coaching
People are the most competitive advantage for any business. TCE develops custom training and professional coaching programs to enhance the skills and capabilities of employees and increase retention.